#McFail: Why McDonald's Should Have Followed the ABC’s of Responding to Negative Feedback on Social Media

McDonald’s most recent PR stunt is more-commonly being referred to as “#McFail.” The campaign was intended to shift consumer opinions using the hashtag #McDStories, by tweeting facts about their organic potato farmers in an effort to more closely associate themselves with the positive attributes of organic food. To avoid having your own #McFail, be sure to follow the ABC’s of Responding to Negative Feedback on Social Media.